Curated links: week 22

Another week of persuasion marketing links. A full summary for your convencience. Do you have some links to add? Please add them in the comments, send them in the contact form or participate on Twitter or Google+.


Influencing styles; which one are you? And your company?

A checklist, nicely summarized: 9 Things to Know About Influencing Purchasing Decisions

Starbucks and loyalty: an evolving file. This time about mobile payments/loyalty.

The ‘other side’ of persuasion marketing. A (very) critical perspective on what we do. Very interesting read! Read the comments as well. By Alexander Furnas.

Research Theme from The Altimeter Group: The Dynamic Customer Journey.

Bit braggy in its language, but a project with nice results from Tier 10 Marketing: How they reached a high level of engagement.

Reflections on persuasion marketing and the empowered consumer.

This week, it seemed that IBM was all over the place with thir Smarter Commerce. They also presented the new 4Ps of marketing: persuasion, personalization, presence, & permission. We couldn’t agree more….

Behavior Change as Value Proposition. With very interesting graphs.

Interesting lessons to learn from Persuasion in Health: Conference Persuasive 2012.

The Power of Persuasion in Forbes, an article about PeerIndex.  There’s a White Paper with the same title, published by PeerIndex itself on Scribd.

How transparant are you? How transparant are your customers to you? What do you base your profile on? On what they say?

Ready for some deep reading? Personalized Persuasion in Ambient Intelligence in a PDF.

A PDF article from a loyalty veteran about how to build trust. Do you know how to do that?

Interesting list of persuasion picks.

That’s it for this week! Let me know when you have more links through Twitter or Google+ or add your comments under here!