Another week of persuasion marketing links. A full summary for your convencience. Do you have some links to add? Please add them in the comments, send them in the contact form or participate on Twitter or Google+.
This week, it seemed that IBM was all over the place with thir Smarter Commerce. They also presented the new 4Ps of marketing: persuasion, personalization, presence, & permission. We couldn’t agree more….
The Power of Persuasion in Forbes, an article about PeerIndex. There’s a White Paper with the same title, published by PeerIndex itself on Scribd.
A PDF article from a loyalty veteran about how to build trust. Do you know how to do that?
That’s it for this week! Let me know when you have more links through Twitter or Google+ or add your comments under here!