Connect more triggers: create micro-moments
Your infrastructure contains a lot of information about customers. But that is not always connected and ready to be used in real-time to act. For example you could respond when a customer drives into the parking garage, when the weather changes, when finance reports a credit alert, when returns come in, when a booking has been made, when a coupon has been used at a partner, when customers check in, etc, etc. Be connected to where your customers are!