Persuasive Strategies on which PersuasionParadise has published

Loyalty Rewards

One of the most successful strategies in influencing customer behavior is to reward them for desired behavior. Either the classic way – handing out points to consumers for purchases – or more advanced reward strategies covering privileges, personalized pricing and status.


E-mail Automation

Respond automatically to any customer driven event with email, SMS or other push messages. Plan your follow up to make sure this individual customer gets the attention they deserve. Completely personalized.


Challenge your customers into desired behavior by showing how close they are to the next goal, or how much they achieve better than their peers.
Great strategy for brands, retailers and communities. Can easily be combined with other Persuasive strategies.


Don’t know what to choose?

Don’t worry, we’ll support you all the way!
PersuasionParadise has a very powerful method to quickly determine which strategies will work best for you. In just 2 workshops we can put a set of strategies together that will deliver results. Including business case and a road map for your Marketing Technology Stack.


One of the fastest ways to grow your identified customer base if to encourage customers to bring in their friends. This is truly putting information into action! 



With the power of social media and the social proof effect you can create several strategies to stimulate people to share positive experiences with their friends and family and lead the responses back to you. A very effective strategy for fashion retail and travel companies.

Location Triggers

Relevancy ensures high conversion and low irritation, so why not show your customers what is close and available for them? Location Triggers play an important role in this. Welcome your customer by offering him what’s relevant right now! You can process triggers from beacons, mobile apps, camera recognition, license plate recognition, POS logic, fitting room sensors and many more. Act now, when your customer is close!


Behavioral Analytics

Using the power of Big Data and a small team of experts, You can create retail and travel optimized algorithms that show what the most likely next step for a customer is.  You can be ahead of this! Offer your customers the service of knowing what they need. Your turnover growth will how much they appreciate this.

Vouchers & Coupons

Sometimes, the best way to persuade your customers is to offer them a price they simply can’t resist. Generate extra turnover right away! You can build voucher and coupon campaigns, aim them at the most receptive segment and fire away! Optimize results and build your micro-segments of customers with specific preferences and allow them to look over the price barrier if they would feel that.


Anti-Churn Strategies

Improving your bottom line results are not only based on getting in new customers, but even more by keeping the ones you have. Use predictive analytics features to recognize possible defectors and plan and automate pre-emptive strikes to prevent them from leaving or turning into zombie customers! 


Re-activation Strategies

Customers don’t always stay away because they actively want to. Sometimes they just need this little push because they were distracted from your awesome products or services. It’s a simple step, often forgotten by marketers.Not only find them, but also remind them! It will show in your reports.

Personalized Pricing

Not all brands and stores fit a discount strategy. But all customers fit a personalized pricing strategy. You can create rules for specific segments and individuals to reward them for the value they bring to your company. Provide them with the arguments to buy more often and purchase more per visit.Generate sustainable extra turnover with selected high value customers! 


Social Media Loyalty

Activating customer’s social networks can deliver a lot more attention from likewise customers. You could reward social media activities, likes, posts, hashtags and shares. Tap into the power of peer-to-peer communication and have your customers bring you the attention they think your brand deserves. And reward them for doing that.Be where your customers are!

Persuasion Profiling

Each customer is different. Some are seduced by exclusivity, others by discounts and a third looks first at what her friends do. Measure and use these individual sensitivities. Your products have many benefits. Use the best one in the communication to each customer. Push the right button with every individual, either by offering them a discount, referring to the extensive features or just simply point out that it’s the last 3 items available. Consumer psychology activated!


Connect more triggers: create micro-moments

Your infrastructure contains a lot of information about customers. But that is not always connected and ready to be used in real-time to act. For example you could respond when a customer drives into the parking garage, when the weather changes, when finance reports a credit alert, when returns come in, when a booking has been made, when a coupon has been used at a partner, when customers check in, etc, etc. Be connected to where your customers are!

On Boarding Automation

The first experiences of a new client are crucial for retention levels. Don’t leave it to chance, but manage the on-boarding experience. Make sure you plan the follow up, encouragement and communication with your customers carefully and automate actions, events and messaging for each type of customer.