Now…who’s the winner? A real life example of a high conversion strategy for retailers.

An overview of the basics for loyalty.

Persuade with customer reviews.

From Persuasion and Passion to Action. What matters are results.

Customer Loyalty and Advocacy: What Can We Learn From Jonathan Ive and Zappos?

Behavioral biases. Quite a list of them, actually.

Daniel Kahneman on the Trap of ‘Thinking That We Know’

The title is Real-Time Interaction Management. But it’s only a list.

Reflections on what influence actually is.

Solis about the 5 pillars of social media strategy.

Homophily makes you choose…the same. Really.

Review of Peppers and Rogers’ book: Extreme Trust.

Series of 3 articles worth reading. Conversion and visitors.

The Game Mechanics of Customer Loyalty.

Customer experience shapes loyalty, not price.

Mary Meeker Re-Imagines Nearly Everything (again).

Morality and design; what is persuading you and how far do you go? (video)

That’s it for this week! Let me know when you have more links through Twitter or Google+ or add your comments under here!

Organizing a lottery (the word might be different in various countries: raffle, sweep-stake, jackpot, etc.) is a campaign in which your customers receive a chance on a prize through a ticket with numbers or icons. The specific prize for them can be checked by scratching off a layer of the surface which reveals the ‘winning numbers’, or by checking numbers on a list or website or by listening live to a draw (‘bingo’). Unless they pay for the tickets, people generally know that you are trying to seduce them into doing things they might not want to do, but the outlook on winning a prize might seduce them to check their possible price anyway.

The strategy entails giving out prices in such a way that the participants feel the price is too good to ignore, and they will use it (as a discount) to purchase our products. Let’s look at the practical example: a retailer handed out 350.000 tickets. There was only 1 dream prize of EUR 1.000,-. The rest was divided in prizes of EUR 5,-, 10,- and 25,-, each as a discount on products to be purchased at the retailer who organized this campaign. The retailer distributed almost exclusively prizes of EUR 10,-. This had the effect that nobody either lost or got the ‘lowest’ possible price of EUR 5,-. This caused all participating consumers to think they were ‘lucky enough’ to win at least a reasonable prize, which would be a waste not to use. Conversion rates were significantly higher compared with a regular ‘EUR 10,- discount coupon’ sent to the same group before.

Now, who’s the winner?

Sympathetic story about a spoiled child and a great company.

Are less choices more persuasive? HBR provides an answer.

Enterprise loyalty, 3 principles.

When persuasion doesn’t work: JCPenny’s pricing strategy is not clear.

Not updated frequently, but an interesting newsfeed

Does your company spend more time on tracking financials, or more on tracking customers? Veteran Reichheld speaks again.

Testing persuasive strategies; necessary, but it can lead to dead ends...

Persuasion Marketing Tips by Susan Bratton

Chinwag sheets about the Psychology of Online Influence

A golden oldie (2007) in persuasion marketing

List of ‘must use’ design words: how would we score in persuasion marketing?

The Behavioral Targeting Blog has put pro’s and con’s in a list.

Contagious ideas can be persuasive. Or not?

NY start up Brouha (what’s in a name?) uses RFID to measure behavior.

LA Times found Cialdini’s book persuasive enough to write about it

That’s it for this week! Let me know when you have more links or add your comments under here!