Now…who’s the winner? A real life example of a high conversion strategy for retailers.

An overview of the basics for loyalty.

Persuade with customer reviews.

From Persuasion and Passion to Action. What matters are results.

Customer Loyalty and Advocacy: What Can We Learn From Jonathan Ive and Zappos?

Behavioral biases. Quite a list of them, actually.

Daniel Kahneman on the Trap of ‘Thinking That We Know’

The title is Real-Time Interaction Management. But it’s only a list.

Reflections on what influence actually is.

Solis about the 5 pillars of social media strategy.

Homophily makes you choose…the same. Really.

Review of Peppers and Rogers’ book: Extreme Trust.

Series of 3 articles worth reading. Conversion and visitors.

The Game Mechanics of Customer Loyalty.

Customer experience shapes loyalty, not price.

Mary Meeker Re-Imagines Nearly Everything (again).

Morality and design; what is persuading you and how far do you go? (video)

That’s it for this week! Let me know when you have more links through Twitter or Google+ or add your comments under here!

Influencing styles; which one are you? And your company?

A checklist, nicely summarized: 9 Things to Know About Influencing Purchasing Decisions

Starbucks and loyalty: an evolving file. This time about mobile payments/loyalty.

The ‘other side’ of persuasion marketing. A (very) critical perspective on what we do. Very interesting read! Read the comments as well. By Alexander Furnas.

Research Theme from The Altimeter Group: The Dynamic Customer Journey.

Bit braggy in its language, but a project with nice results from Tier 10 Marketing: How they reached a high level of engagement.

Reflections on persuasion marketing and the empowered consumer.

This week, it seemed that IBM was all over the place with thir Smarter Commerce. They also presented the new 4Ps of marketing: persuasion, personalization, presence, & permission. We couldn’t agree more….

Behavior Change as Value Proposition. With very interesting graphs.

Interesting lessons to learn from Persuasion in Health: Conference Persuasive 2012.

The Power of Persuasion in Forbes, an article about PeerIndex.  There’s a White Paper with the same title, published by PeerIndex itself on Scribd.

How transparant are you? How transparant are your customers to you? What do you base your profile on? On what they say?

Ready for some deep reading? Personalized Persuasion in Ambient Intelligence in a PDF.

A PDF article from a loyalty veteran about how to build trust. Do you know how to do that?

Interesting list of persuasion picks.

That’s it for this week! Let me know when you have more links through Twitter or Google+ or add your comments under here!

Sympathetic story about a spoiled child and a great company.

Are less choices more persuasive? HBR provides an answer.

Enterprise loyalty, 3 principles.

When persuasion doesn’t work: JCPenny’s pricing strategy is not clear.

Not updated frequently, but an interesting newsfeed

Does your company spend more time on tracking financials, or more on tracking customers? Veteran Reichheld speaks again.

Testing persuasive strategies; necessary, but it can lead to dead ends...

Persuasion Marketing Tips by Susan Bratton

Chinwag sheets about the Psychology of Online Influence

A golden oldie (2007) in persuasion marketing

List of ‘must use’ design words: how would we score in persuasion marketing?

The Behavioral Targeting Blog has put pro’s and con’s in a list.

Contagious ideas can be persuasive. Or not?

NY start up Brouha (what’s in a name?) uses RFID to measure behavior.

LA Times found Cialdini’s book persuasive enough to write about it

That’s it for this week! Let me know when you have more links or add your comments under here!